About
This is the space to introduce your business
Who are we ?
At EROIC, we help high-growth tech founders stop worrying about their finances and start focusing on what they do best : building their business. Most founders we meet are brilliant at product and growth, but they're spending 10+ hours a week wrestling with spreadsheets, cash flow, and investor questions. They wonder if they're burning too fast, if they'll survive the next quarter, or if they'll be ready when investors come asking for the company's analytics. That's where we come in. EROIC provides fractional CFO services that give founders complete clarity over their finances, investor-ready reporting, and a clear path to sustainable growth, all that at a fraction of the cost of a full-time CFO. We are an on-demand finance department with the goal of taking the best performance indicators out of a company to make them intelligible and reality-proofed so founders can only focus on vision and product delivery.
What do we do ?
EROIC ASIA FINANCIAL ADVISORY Ltd. is a financial advisory service provider incorporated in Hong Kong in early 2026, with activities planned to start in september 2026. The company is specified in financial and accounting strategy directorship, destined to growing businesses. EROIC ASIA helps ventures in accessing a market during an increasing demand scenario, by providing key performance measures to maintain and monitor both financial assets health and optimized short-term liquidity needs. EROIC ASIA targets an experience revolving majoritarily around high-technological companies with no or very few prior accounting knowledge.
EROIC ASIA FINANCIAL ADVISORY Ltd. is a Hong Kong-based financial advisory firm, incorporated in early 2026 with operations scheduled to commence in September 2026. The company specializes in providing fractional Chief Financial Officer and strategic financial advisory services to high-growth ventures, with a particular focus on the technology sector. High-growth technology companies, especially startups and scale-ups, often lack in-house financial expertise.
Founders are experts in their product or service, but frequently have limited accounting knowledge. This creates risks : poor cash flow management, inadequate financial reporting, and difficulty securing investment.
EROIC ASIA Ltd. bridges this gap by offering part-time, scalable financial directorship. We provide growing businesses with the financial infrastructure and strategic guidance they need to :
- Monitor financial health through tailored key performance indicators (KPIs)
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Optimize short-term liquidity needs to ensure operational stability
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Prepare for fundraising with investor-ready financial and due diligence material
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Scale confidently with clear financial strategy aligned to business goals
Our primary focus is technology companies in Hong Kong and the Asia-Pacific region that have outgrown basic bookkeeping but are not yet ready for a full-time, in-house CFO. These are typically ventures with annual revenues between HK$5 million and HK$100 million, or startups that have raised between HK$2 million and HK$50 million in funding.
EROIC ASIA acts as a strategic partner, not just an outsourced service provider. We embed ourselves in our clients' operations, providing hands-on financial leadership while building internal capabilities. Our services are flexible, scalable, and tailored to each client's specific stage and objectives.
Why choose EROIC ?
Whe're the solution for you, if you tell yourself :
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"I don't know if we're burning too fast."
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"Investors keep asking for financial projections I can't build."
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"Our bookkeeper gives me numbers, but I don't know what they mean."
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"I spend 10 hours a week on finances instead of building product."
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"I'm not sure if we can afford to hire that senior engineer."
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"Our last fundraising round was painful because our numbers weren't investor-ready. I don't want to go through that again."
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"I need someone who speaks 'startup', not just accounting jargon."
Whe're the solution for you, if you want :
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Scale the business 2x to 5x in 3 years
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Raise the next funding round successfully
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Expand into new markets (e.g., Europe, Southeast Asia)
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Build a sustainable, profitable business
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Free up their time to focus on product / vision